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Last Updated: April 2026
Cookies are small text files that websites place on your device (computer, tablet, or phone) when you visit them. They are widely used to make websites work properly, remember your preferences, and provide information to the website owner. Some cookies last only for the duration of your visit (“session cookies”), while others persist on your device for a set period (“persistent cookies”).
This Cookie Policy explains what cookies and similar tracking technologies (such as local storage and pixels) we use on eveningsidelabs.com(the “Site”), why we use them, and how you can control them. This Policy should be read alongside our Privacy Policy.
We classify the cookies on our Site into four categories:
These cookies are essential for the Site to function correctly. They enable core features such as page navigation, form submissions, and security. Because the Site cannot operate without them, these cookies are set automatically and cannot be disabled through our cookie consent mechanism. They do not store any personally identifiable information.
Analytics cookies help us understand how visitors interact with our Site by collecting information such as pages visited, time spent on pages, scroll depth, and referral sources. This data is aggregated and used solely to improve the Site’s content, structure, and performance. We use Google Analytics for this purpose and configure it with IP anonymisation enabled where available.
Marketing cookies are used to track visitors across websites in order to display relevant advertisements or measure the effectiveness of advertising campaigns. We may use marketing pixels from platforms such as LinkedIn or Google Ads to understand how users arrive at our Site and to retarget visitors who have expressed interest in our services. These cookies are only placed with your explicit consent.
Functional cookies allow the Site to remember choices you have made (such as your preferred colour theme, language, or cookie consent preferences) to provide a more personalised experience. They may also be used by embedded third-party services, such as the Calendly scheduling widget, to maintain session state.
The following table lists the specific cookies used on our Site:
| Cookie Name | Category | Provider | Purpose | Duration |
|---|---|---|---|---|
| cookie-consent | Necessary | Eveningside Labs | Stores your cookie consent preferences | 1 year |
| theme | Functional | Eveningside Labs | Remembers light/dark mode preference | 1 year |
| _ga | Analytics | Google Analytics | Distinguishes unique visitors and calculates metrics | 2 years |
| _ga_* | Analytics | Google Analytics | Maintains session state for GA4 measurement | 2 years |
| _gid | Analytics | Google Analytics | Identifies unique visitors within a 24-hour window | 24 hours |
| calendly_session | Functional | Calendly | Maintains scheduling widget session state | Session |
| _gcl_au | Marketing | Google Ads | Stores conversion data for ad click attribution | 90 days |
When you first visit our Site, a cookie consent banner is displayed that lets you accept or decline non-essential cookies. You can revisit and change your preferences at any time by clicking the “Cookie Preferences” link in our website footer.
You can also control cookies through your browser settings. Most browsers allow you to:
Please note that blocking or deleting cookies may affect the functionality of the Site. Strictly necessary cookies cannot be disabled, as they are required for the Site to function.
For information on managing cookies in specific browsers, visit the browser’s official support page. You may also opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal, operational, or regulatory reasons. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this Policy periodically.
If you have questions about our use of cookies, please contact:
Eveningside Labs